In my opinion, they continue to increase. There are three reasons.
Cost Some people may give up owning something such as cars, expensive watches, bags due to the price. Even if they can afford to buy it, they might think the price doesn’t worth buying. If you register subscription services, you can calculate how much does the cost for rent per a use. Basically, that should be reasonable than owning.
Wealth gap The wealth gap has been widening between the rich and the poor. Of course, the poorest can’t own or rent anything, but people around lower intermediate to intermediate classes should avoid wasting money. They would subscribe some services, quitting to own something.
These classes are majority over the world. The rich class who can buy everything they want would less than 10%. I can ignore these minority for subscription business trends.
Freedom People basically want to be free. Owning things leads to being tied to a place. People feel responsibility when owning something. Technology changes quickly. The world changes dramatically. To follow the changes, owning everything might not be efficient.
Some people might have an opinion that owning itself is their delight, it leads to their satisfaction. I agree with the statement. However, there are probably very few things you really want to own. Everything else will be cheaper and you’ll think it’s okay to rent.
Cost, Wealth gap, and Freedom. A lot of types of subscription services will appear in several years and we will enjoy trying them.
